Defining an Audience Segment

When creating any campaign, a critical step is to choose who should receive the message. You can choose Everyone for those times when you need to message your entire user base, or you can choose Audience and craft a specific target group for relevant and contextual campaigns.

The available Categories for creating segments are as follows:

  1. App Environment
    1. Language
    2. App Version
    3. Device Model
    4. OS Version
  2. Activity
    1. Cumulated Usage Time
    2. First/Last Session
    3. Average Session Length
    4. Usage Frequency
    5. Push Opt-In Status
  3. Events
    1. Any custom event you track (did/didn’t happen and how many times and when if it did)
  4. Campaigns
    1. Did/didn’t interact with or was targeted by a specific past campaign
  5. Crashes
    1. Did/didn’t experience a crash and how often and when if it did
  6. Segments
    1. Choose any Segment previously created in the Segment section of the dashboard (choose if the user is “in” or “out” of the Segment. Please see the “Segments” article to understand how to set these up.

Any of the above criteria can be combined to create very specific segments. In the example below, we are sending a message to users who speak English, have experienced a crash since May 21 (when a new version of the app was released) and who haven’t upgraded to the current version of the app:


In order to fully harness this capability, reach out to your CSM to schedule a Mobile Engagement Workshop where you will learn how to create intelligent segments that can be repurposed in any campaign.