Defining Mobile Moments for Contextual Campaigns

  1. When creating contextual campaigns, visualize unique moments within your application that you consider as milestones on a successful (or unsuccessful) user journey. Some examples are:
    1. First time the user runs the app
    2. First time the user creates an account or logs in
    3. Any time the user makes a purchase or similar conversion event
    4. First time (or any time) the user shares content via text, email or social media
    5. Any time the user accesses information such as flight information, account balance or anything else of importance
    6. A user adds items to the shopping cart but does not check out
    7. A user enters or leaves a pre-defined location
  2. These milestones can be considered Mobile Moments, and within our contextual campaigns these are the events that will drive your interaction with the user via push or in-app message. Please see “Creating Contextual Campaigns” for a full description the process.
  3. Any Mobile Moment you define can be saved for future use, as you may want to message users who achieve each Moment differently based on other segmentation metrics. Examples of this are:
  4. Mobile Moment = First Time User Runs the App
    1. Segment 1 = User creates an account
    2. Segment 2 = User does not create an account
  5. In the case of a., you could send a push message 20 minutes after the Moment occurs thanking the user for creating an account and offering some advice on future use of the app.
  6. In the case of b., you could send a push message 20 minutes after the Moment occurs asking the user to come back and create an account.
  7. You can add logic to the contextual campaign to cancel the message if the user takes any action before the push is sent (such as creating an account).