When creating a Push Campaign, there are a few simple steps to follow and some advanced features you can enable. First, click Create Campaign and select Push.
The next step is to decide which type of campaign to create. The options are Scheduled, Contextual and Transactional. Scheduled campaigns can be thought of as one-off campaigns, sent on a specific date and time to an audience of your choosing. Contextual campaigns are automated push campaigns which are triggered by specific user behavior within the app. Transactional campaigns are covered in their own section within this guide – please see this article to learn more. In this document we will show how to set up a Contextual campaign.
Audience Selection – decide whether you want to limit the group of users who will receive this push notification. Keep in mind we will be setting up a Mobile Moment, or trigger, in a later step which will determine which individual users are to receive the push notification. Choose “Everyone” if you don’t want to limit the push reach, or “Subset” if you want to define an audience. Your options for defining an audience segment are covered here.
The next step is to define the Mobile Moment, or trigger, for the campaign. Mobile Moments are defined as, “unique moments within your application that you consider as milestones on a successful (or unsuccessful) user journey.” For more information on how to think about mobile moments read this article. A Mobile Moment can be defined in a Contextual Campaign as Session = 1, 2, 3, n, Custom Event X happened a specific number of times or a user enters or leaves a specified geofence. Once the moment has been defined, you can choose to send the notification immediately or delay it by any number of seconds, hours or days. In this case the user will receive a push exactly 24 hours after they completed the Create Magazine custom event.
Now you will define your push message, and you can also choose Advanced Options to add a deep link or modify any of the default preferences.
The Delivery tab is where you can set up delivery behavior as it relates to global frequency limitations (Scheduled Push only) and allow the message to be delivered multiple times as opposed to the default behavior (only once per user).
On the Review screen, you will review your push copy, audience selection, mobile moment selection and potential reach. If everything looks good click Launch to kick-off the campaign!
We’re here to help if you have any questions about this type of campaign!