When creating an In-App Campaign, there are a few simple steps to follow and some advanced features you can enable. Start by creating a new campaign, then select In-App and choose which type of In-App message you’d like to display to your users. The four types of messages are displayed below.
The next step is to decide which type of campaign to create. The options are Scheduled and Contextual. Scheduled campaigns can be thought of as one-off campaigns, sent on a specific date and time to an audience of your choosing. Contextual campaigns are automated campaigns which are triggered by specific user behavior within the app. In this article we will show how to set up a Contextual campaign.
Audience Selection – decide whether you want to limit the group of users who will receive this In-App notification. Keep in mind we will be setting up a Mobile Moment, or trigger, in a later step which will determine which individual users are to receive the In-App notification. Choose “Everyone” if you don’t want to limit the user reach, or “Subset” if you want to define an audience. Your options for defining an audience segment are covered here.
The next step is to define the Mobile Moment, or trigger, for the campaign. Mobile Moments are defined as “unique moments within your application that you consider as milestones on a successful (or unsuccessful) user journey.” For more information on how to think about mobile moments read this article. A Mobile Moment can be defined in a Contextual Campaign as Session number = n, Custom Event X happened a specific number of times or a user enters or leaves a specified geofence. Once the moment has been defined, you can choose to send the notification immediately or delay it by any number of seconds, hours or days. In this case the user will receive the In-App campaign immediately after viewing the Daily Edition magazine for the second time (Mobile Moment) if they have not yet created a magazine of their own (Audience).
Now you will define your In-App message copy, and you can also add custom buttons and define their functionality (Deep Link or open external URL).
The Delivery tab is where you can set up delivery behavior as it relates to global frequency limitations (Scheduled messages only) and allow the message to be delivered multiple times as opposed to the default behavior (only once per user).
On the Review screen, you will review your message copy, audience selection, mobile moment selection and potential reach. If everything looks good click Launch to kick-off the campaign!
We’re here to help if you have any questions about this type of campaign!