FollowAnalytics Demonstrates How Mobile Marketers Can Unify Email and Push Strategies to Build Amazing, Seamless Customer Experiences

January 26th Webinar Features Mobile Marketing Industry Experts Jeff Hasen and Tanisha Gupta

San Francisco—Jan. 22—FollowAnalytics, the leader in mobile marketing engagement for the world’s leading brands, today announced a webinar demonstrating best practices for unifying two of today’s most critical communication channels. By combining push and email, mobile marketers create more effective, integrated campaigns that convert at much higher rates. The webinar, entitled, “Unify Your Email and Push Strategies to Build Amazing, Seamless Customer Experiences,” will be held January 26th at 10am PST / 1pm EST and features mobile marketing experts, Jeff Hasen and Tanisha Gupta.

Email and push notifications each play a distinct role in the marketing mix. By successfully combining the two, marketers can engage with their customers more effectively and master omnichannel marketing, which is now both an expectation and the norm for a mobile-first world.

To that end, the webinar covers:

  • gWhen to use email and when to send push notifications
  • gCommon mistakes to avoid that can disrupt the customer experience
  • gReal-life tactical tips and campaign examples
  • gThe role Mobile Marketing Automation plays to help marketers create great customer experiences.

Register for the webinar online at:

About FollowAnalytics

FollowAnalytics provides next generation mobile engagement that gets you closer to your customers than ever before, connecting mobile to your existing marketing stack to power 1:1 personalized push notifications, in-app messaging, email, video and coupons. FollowAnalytics does the “heavy lifting” for marketers using mobile CRM, smart segmentation and recommendations to create mobile moments and omnichannel experiences that delight customers. FollowAnalytics customers are industry leaders including: AXA, Allianz, BNP Paribas, L’Oréal, Renault, Voxeet and more. Founded in 2013 by Samir Addamine, FollowAnalytics is headquartered in San Francisco with offices in Paris and Montreal.