FollowAnalytics 2017 Enterprise Mobile Marketers’ Conference Guide Launches with 25 Featured Events

Mobile Marketing Automation and Engagement Platform Creates 2nd Annual Guide to Help Mobile Marketers Make Smart Event Decisions in 2017

SAN FRANCISCO – December 13, 2016FollowAnalytics, the only Mobile Marketing Automation and Engagement platform built for the enterprise, has launched the 2017 Enterprise Mobile Marketers’ Conference Guide, which was designed to help marketers identify and prioritize 2017 mobile marketing conferences.

“One of the biggest challenges of developing a marketing roadmap for the upcoming year is identifying and deciding which conferences to attend and at what level to participate,” said Amy Abascal, Head of US Marketing at FollowAnalytics. “Not only have we already done all of that legwork but we’ve been to just about every mobile marketing conference in the U.S. and EMEA. Rather than keeping our findings tucked in a private Google Sheet, we are sharing our insights on mobile marketing conferences with our fellow marketers.”

This is the second year FollowAnalytics has issued the guide. This year’s edition features 25 conferences and provides an in-depth analysis of the top five events according to the FollowAnalytics marketing team, based on quality of content presented, overall show organization and ROI of attendance. Over 40 mobile marketing conferences were under consideration for this list. The guide only includes conferences of at least 100 attendees that last for a minimum of one day.

Listed in chronological order, the conferences that are spotlighted and highly recommend are Mobile FirstLook 2017, Mobile World Congress, Mobile Apps Unlocked, Connect: The Mobile CX Summit, and Mobile Shopping Summit.

To view the guide see:

About FollowAnalytics

FollowAnalytics is an enterprise-class mobile marketing platform that makes it easy for marketers to boost engagement through their mobile apps by creating personalized customer journeys. They are trusted by brands like Wells Fargo, Cartier, Louis Vuitton, Allianz, Axa and BNP Paribas; and are headquartered in San Francisco, with offices in New York, Montréal and Paris. Investors include Salesforce Ventures, Aspect Ventures, Zetta Venture Partners, Sapphire Ventures and Cathay Innovation.