Cambridge Analytica and the Repercussions for GDPR

Anybody with even a passing interest in the news has to be aware of the recent revelations involving Facebook and a certain analytics firm with the name of a prestigious university in its title. The repercussions have been fierce: Not only has Cambridge Analytica suspended its CEO, Facebook’s stock prices have dropped by 10 percent—and that’s only in recent […]

If You’re Not Already Thinking About GDPR, You Should Be

The EU General Data Protection Regulation (GDPR for short) will be enforced from May 25 onwards. It affects any company that accesses or stores information from EU citizens, regardless of where that company is located — which means that organizations around the world must be GDPR compliant or they will face heavy fines. Here are the four […]

Why GDPR is Mission Critical (Even for Companies Outside the EU)

New data protections are something many companies need to be focusing on – these fines are hefty! In late May, most people are thinking about enjoying a long Memorial Day weekend. But for many entrepreneurs, it means a major change to how they conduct business. On May 25th of this year, the EU will finally […]

FollowAnalytics Recognized as a Mobile-First Messaging Platform by Top Analyst Firm

FollowAnalytics named in four reports on Digital Intelligence, Mobile Engagement Automation, Mobile Messaging and Mobile Commerce SAN FRANCISCO, March 21, 2017—FollowAnalytics, the Enterprise Mobile Success Company, today announced that it has been recently named by Forrester Research in the March 2017 report, “Vendor Landscape: Mobile Messaging Platforms,” among Mobile-First Point Solutions. Since March 2016, Forrester […]

FollowAnalytics Leverages Machine Learning & Predictive Intelligence with New Mobile Campaign Optimization Suite and Enhanced Engagement Tools

Mobile Success Platform Gives Enterprise Customers a Distinct Competitive Advantage SAN FRANCISCO, January 12, 2017 — FollowAnalytics, the Enterprise Mobile Success company, today announced the unveiling of their new Mobile Optimization Suite which will rapidly escalate conversion rates, by self optimizing campaigns. In addition, FollowAnalytics has enhanced its already award-winning engagement tools by adding custom […]

FollowAnalytics 2017 Enterprise Mobile Marketers’ Conference Guide Launches with 25 Featured Events

Mobile Marketing Automation and Engagement Platform Creates 2nd Annual Guide to Help Mobile Marketers Make Smart Event Decisions in 2017 SAN FRANCISCO – December 13, 2016 – FollowAnalytics, the only Mobile Marketing Automation and Engagement platform built for the enterprise, has launched the 2017 Enterprise Mobile Marketers’ Conference Guide, which was designed to help marketers […]

FollowAnalytics Announces Appointment of Carl Theobald as CEO

SaaS Veteran Hired to Lead Next Phase of Global Expansion SAN FRANCISCO—November 8, 2016—FollowAnalytics, the leader in Enterprise Mobile Success, today announced the appointment of Carl Theobald as CEO and to the Board of Directors. In his new role, Theobald will work closely with FollowAnalytics’ global customers, employees, and partners to expand the company’s worldwide […]

FollowAnalytics to Host ‘Loyalty in Mobile: How to Boost User Lifetime Value’ Meetup Event

SAN FRANCISCO—September 15, 2016—FollowAnalytics, the only Mobile Marketing Automation and Engagement platform built for the enterprise, today announced that it will be hosting the Loyalty in Mobile: How to Boost User Lifetime Value Meetup event on Tuesday, September 20th from 6-8pm EST in New York City. The event will feature a panel of the following […]

FollowAnalytics Wins Gold at the 3rd Annual French-American Business Awards

Mobile success company celebrated for its achievements in high tech SAN FRANCISCO – May 31, 2016 – FollowAnalytics, the global leader in Mobile Marketing Engagement, trusted by some of the world’s top brands, was recognized for its growth and innovation by The French-American Chamber of Commerce of San Francisco. The company received the Gold award […]

FollowAnalytics Announces New Partnerships to Give Back to Community

Company Has Joined Forces with both and Salesforce Pledge 1% SAN FRANCISCO — February 23rd, 2016—FollowAnalytics, the leader in mobile marketing engagement for the world’s leading brands, today announced that the company has recently joined forces with both and Salesforce Pledge 1% to help foster a culture of giving. Inspired by a successful […]