News

Don’t Delete that App: Retaining Loyalty on Mobile

Published on: 10 November 2016

Consumers must see an app as valuable, otherwise companies that created the app are going to see high uninstall rates, according to Carl Theobald, CEO of FollowAnalytics, a mobile communication, […]

FollowAnalytics Names New CEO

Published on: 9 November 2016

Theobald (pictured) joins with 25 years’ experience of growing enterprise software and SaaS businesses. Most recently, he was… MrWeb

FollowAnalytics Announces Appointment of Carl Theobald as CEO

Published on: 9 November 2016

Theobald will work closely with FollowAnalytics’ global customers, employees, and partners to expand the company’s worldwide business and extend its leadership in empowering enterprises to turn their mobile apps into […]

Playboy’s new mobile edition: Too little, too late?

Published on: 13 October 2016

“If Playboy can leverage sophisticated targeting and personalization tactics, the app will be viable,” said FollowAnalytics, CEO, Carl Theobald. “The value of personalization can’t be overstated.” Mobile Marketer

Wanted posters go mobile, yielding efficacy and debate

Published on: 21 September 2016

According to Carl Theobald, CEO of mobile marketing and communication automation firm FollowAnalytics, there is “absolute relevance” in government communication to citizens via text. The Drum