How Brands Can Use Privacy-By-Design Principles To Rebuild Consumer Trust

Never has privacy been as big an issue for brands as it is today. The continuing hacks of customer data and scrutiny over the data-sharing practices of Facebook and other tech giants has put privacy firmly in the spotlight, where it’s likely to stay for the foreseeable future. Central to that issue is how brands can build and restore trust among their consumers while continuing to provide a quality experience.