The Honest Company

Industry: Retail
Features: Live chat

Key Results

The IOS App took only 4 weeks from conception to Appstore launch

Salesforce Commerce Cloud integrated out of the box for a rich shopping experience
Single backend infrastructure shared across all existing digital channels
Competitive price point and rewards increase loyalty and improve retention
Full controls over the UX/UI components ensure a pixel perfect mobile experience
Omni-channel campaigns delivered using Push Notifications and In-App Messages

The Honest Company is an American consumer goods company, founded by actress Jessica Alba, that emphasizes household products to supply the marketplace for ethical consumerism.


The Challenge

The Honest Company was building its new e-commerce experience on Salesforce Commerce Cloud and quickly needed (1 month) a Mobile Application integrating those e-commerce capabilities. The Mobile App should offer the full Honest

The Solution

Extremely agile framework giving the flexibility for customers to iterate on the Mobile application every week if needed. No new internal resources as developers needed and mobile expertise included (UX/UI, dev, engagement strategy) with 24/7 Support. Engagement strategy included.


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Touch ID / face ID integartion and Persistent login feature

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Customer Engagement

Deep link capabilities for push notifications

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Partners integration

Firebase sdk for Google Analytics tracking

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Video Streaming Feature,
Apple Pay

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FollowAnalytics integration

FA analytics and engagement platform, FA tagging plan for analytics

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Customized Navigation

Native Header, My Subscriptions, Contacts, sticky bar with quicklinks: Subscriptions, best seller and My account,

End User Testimonial

“Great quality!”

Jeevan G. April 04th, 2020

I placed my first order with is company for diapers. The diapers are good. While before we used another brand of diapers where it has various problems like get rash, pain etc. But this diapers is amazing and having a great quality in compare with other diapers.

“Great power vitamins for toddlers and infants!”

Jasmin P. June 13th, 2018

I love the toddler/infant powder vitamins offered by the Honest Company. Great way to get some iron into my vegetarian low-iron boy — and the taste is great! You can drink it or put it into food like yogurt. Well worth the extra money if you need to get some natural food-derived vitamins into your toddler!

“Great products!”

Dorian R. August 28th, 2018

They have a hige line of amazing products. The prices are a little bit too much in my mind. But they all are organic and safer than most other products.

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