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Dooney & Bourke

Industry: Retail – eCommerce
Features: Dooney Pay


Key factor of Success

 

App submission to iOS and Android in 3 weeks time

 

Incorporated multiple web assets into one application

 

Integrated their industry-leading homegrown payment system “Dooneypay”

 

Fully integrated with Salesforce Commerce Cloud

Dooney & Bourke designs and crafts instant classics with the perfect union of timeless American style, the highest regard for materials and craftsmanship, and a dedication to effortless functionality. We offer a broad range of fashion accessories for women and men including handbags, men’s bags, women’s and men’s small leather goods, watches, weekend and travel accessories, scarves, jewelry, and more. With over 25 retail and outlet stores throughout the United States, and over 150 boutiques internationally, our iconic designs are always within arm’s reach.

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The Challenge

As a close partner of Salesforce Commerce Cloud, Dooney and Bourke were introduced to FollowAnalytics because they were looking to build and deploy an industry-leading mobile application. Dooney did have an existing mobile application when they were introduced to FollowAnalytics but it did not perform the way that they had hoped. It also did not leverage other business units such as Dooney Sports.

After being introduced to the FollowAnalytics team, they were intrigued by our ability to deliver a high-quality mobile experience in a much shorter time and at a lower cost than they would have otherwise spent in a mobile development cycle. They were especially interested in FollowAnalytics white glove customer success.

The Solution

As a close partner of Salesforce Commerce Cloud, Dooney and Bourke were introduced to FollowAnalytics because they were looking to build and deploy an industry-leading mobile application. Dooney did have an existing mobile application when they were introduced to FollowAnalytics but it did not perform the way that they had hoped. It also did not leverage other business units such as Dooney Sports.

After being introduced to the FollowAnalytics team, they were intrigued by our ability to deliver a high-quality mobile experience in a much shorter time and at a lower cost than they would have otherwise spent in a mobile development cycle. They were especially interested in FollowAnalytics white glove customer success.

When Dooney and Bourke decided to move forward with FollowAnalytics they needed their mobile app built and deployed within a matter of 4 weeks which was no small feat.

Features


Login Icon

Login

Touch ID / face ID integration and Persistent login feature

Engage Icon

Customer Engagement

Deep link capabilities for push notifications

Dooney Pay integration

Customers using the app can purchase goods using the innovative Dooney Pay feature

Commerce Cloud

Integration with Salesforce Commerce Cloud

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FollowAnalytics integration

FA analytics and engagement platform captures customer insights and data signals from the app

Apple Pay Icon

Apple Pay

Friction-less mobile payment and checkout using out-of-the-box Apple Pay integration

BUILD, CONNECT, ANALYZE & ENGAGE

An all-in-one Low code Mobile platform to create a Mobile App channel within hours

 


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