BNP Paribas Cardif: Insuring a safer tomorrow through innovation in mobile and IoT technology


Industries are being transformed by digital, mobile and IoT techology, particularly the insurance industry where the average customer interaction happens only once a year, typically when there is a problem.

BNP Paribas Cardif, a global insurance leader, is teaming up with FollowAnalytics to shake up the world of insurance by delivering new services that use technology to ensure smarter and more secure homes.



BNP Paribas Cardif’s new service is called Habit@t. Using FollowAnalytics technology, Habit@t enables a house to communicate with its owner through sensor technology and then provide alerts of potentially dangerous situations so immediate action can be taken. When sensors detect an emergency such as a fire, flood, power-outage or extreme weather, a notification is sent to the customer’s mobile device and to a security center that can provide urgent

assistance. The benefit is a win-win to both parties, improving the personal safety of homeowners and mitigating risk for BNP Paribas Cardif. The solution is being piloted in Europe with plans to expand globally. This solution is a major departure from traditional insurance offerings that assist customers after an incident. Now people can avoid accidents, reduce risk, and improve their sense of security.


“By working with companies such as FollowAnalytics, we are seizing these new opportunities to make step-changes in our business to meet the needs of our customers and secure our market leadership into the future.” —Grégory Desfosses, Chief Customer Experience & Digital Officer, BNP Paribas Cardif