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One can argue that the most important word in mobile marketing is permission. And it has meaning both when applied to mobile device owners and to technology. Permission-based marketing is, […]

In 1995, I got my first job in web. At the time, few people outside of college campuses had heard of it. It would take four or five years for […]

Singer Taylor Swift has developed a fanbase whose loyalty is unprecedented. According to People Magazine, Taylor Swift’s army of followers – aka “Swifties” – have a storied past of coming […]

In the early days of mobile, apps were silos. Each stood alone, independent of the others, and there was good reason for this. Consumers who were just becoming familiar with […]

The mobile phone, already the most personal device, is about to get way more personal. When Apple releases iOS9 in the fall, iPhone users will have a dedicated album to […]

As has been said before, much has changed with the emergence of the ever-present mobile device. But, for marketers, much remains the same. The marketer’s number one goal continues to […]

The promise of push notifications is so compelling that, every mobile marketing blog has something to say about it. Indeed, the ability to reach the right user, at the right […]

Location, location, location, an expression long associated with real estate, is just about everything in retail mobile campaigns, too. Why? Simply, mobile users have different interests and motivations depending on […]

The word crude comes to mind when we look to describe the introductory phase of Apple Watch. In some ways, Apple’s high-profile wearable has met or even exceeded expectations since […]

The banking and financial services market represents one of the most active and attractive for suppliers of technology. The FinTech market is seeing hyper growth and activity with an ever-increasing […]