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Blog

Three Ways Mobile Marketing Adoption Mirrors Web In the 90s – And Why We Should Learn From Our Sins of The Past

By: Editorial Team FollowAnalytics

Published on: 21 August 2015

Three Ways Mobile Marketing Adoption Mirrors Web In the 90s – And Why We Should Learn From Our Sins of The Past

In 1995, I got my first job in web. At the time, few people outside of college campuses had heard of it. It would take four or five years for […]

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Mobile Marketing
Building Customer Loyalty: Five Lessons Mobile Marketers Can Take from Taylor Swift

By: Editorial Team FollowAnalytics

Published on: 18 August 2015

Building Customer Loyalty: Five Lessons Mobile Marketers Can Take from Taylor Swift

Singer Taylor Swift has developed a fanbase whose loyalty is unprecedented. According to People Magazine, Taylor Swift’s army of followers – aka “Swifties” – have a storied past of coming […]

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Mobile Engagement
Using Contextual Deep Linking to Create Real-Time Personalized Mobile Marketing Campaigns

By: Editorial Team FollowAnalytics

Published on: 11 August 2015

Using Deep Linking to Create Real-Time Personalized Mobile Marketing Campaigns

In the early days of mobile, apps were silos. Each stood alone, independent of the others, and there was good reason for this. Consumers who were just becoming familiar with […]

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Mobile Engagement, Mobile Marketing, Push Notifications
How iOS9 Will Force Us To Up Our Mobile Marketing Efforts

By: Editorial Team FollowAnalytics

Published on: 4 August 2015

How iOS9 Will Force Us to Up Our Marketing Efforts

The mobile phone, already the most personal device, is about to get way more personal. When Apple releases iOS9 in the fall, iPhone users will have a dedicated album to […]

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Industry News, iOS, Mobile Marketing
Weighing Mobile User Acquisition vs. User Engagement Efforts

By: Editorial Team FollowAnalytics

Published on: 28 July 2015

70% of the mobile users you acquire through CPI programs will have a lifetime value under $10.

As has been said before, much has changed with the emergence of the ever-present mobile device. But, for marketers, much remains the same. The marketer’s number one goal continues to […]

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Mobile Analytics, Mobile Engagement, Mobile for Retail, Mobile Marketing
Why Your Mobile Users are Opting Out of Push – And Four Ways to Fix That

By: Editorial Team FollowAnalytics

Published on: 23 July 2015

Why Your Mobile Users are Opting Out of Push: And Four Ways to Fix That

The promise of push notifications is so compelling that, every mobile marketing blog has something to say about it. Indeed, the ability to reach the right user, at the right […]

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Mobile Marketing, Push Notifications
Why Location Matters So Much In Retail Mobile Marketing

By: Editorial Team FollowAnalytics

Published on: 21 July 2015

Retail Mobile Campaigns Quote: It’s important to note that geofence campaigns are permission-based, eliminating the scenario told through Tom Cruise’s character in Minority Report.

Location, location, location, an expression long associated with real estate, is just about everything in retail mobile campaigns, too. Why? Simply, mobile users have different interests and motivations depending on […]

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Location-Based Marketing, Mobile for Retail, Mobile Marketing
Timing the Ascent of the Apple Watch and It’s Importance to Mobile Marketers

By: Editorial Team FollowAnalytics

Published on: 17 July 2015

Timing the Ascent of the Apple Watch and It’s Importance to Mobile Marketers

The word crude comes to mind when we look to describe the introductory phase of Apple Watch. In some ways, Apple’s high-profile wearable has met or even exceeded expectations since […]

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Internet of Things, Wearables
For Banks, Creating that Winning "Mobile Moment" for Consumers can be Crucial

By: Editorial Team FollowAnalytics

Published on: 10 July 2015

For Banks, Creating that Winning Mobile Moment for Consumers can be Crucial

The banking and financial services market represents one of the most active and attractive for suppliers of technology. The FinTech market is seeing hyper growth and activity with an ever-increasing […]

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Mobile for Banking, Mobile Marketing
Mobile Retailers: 7 Predictions to Help You Blow Out Your Targets In The 2015 Holiday Season

By: Editorial Team FollowAnalytics

Published on: 8 July 2015

Mobile Retailers: 7 Predictions to Help You Blow Out Your Targets In The 2015 Holiday Season

Known forever as a fine time to kick off your shoes, summer in the mobile world has become the period to kick off holiday season planning. 1. Some Marketers Will […]

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Mobile for Retail, Mobile Marketing
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