The Most Important Word In Mobile

By: L'équipe FollowAnalytics

Published on: 25 August 2015

Permission based mobile marketing will enable brands to create more long- lasting relationships with consumers and help achieve compelling consumer engagement, higher response rates and superior returns on investment.

One can argue that the most important word in mobile marketing is permission. And it has meaning both when applied to mobile device owners and to technology. Permission-based marketing is, […]

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