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I couldn’t be more excited to share the news with all of you about our $10M Series A round.  This is a huge milestone for us, and I promise, we’re […]

One of the things I hear most often when showing people our platform is how incredibly easy to use it is. It is one of the most common pieces of […]

You’ve spent the money and time to get someone to download your app. Now what? As has been written in this space before, an alarming number of app developers and […]

Lots of news in mobile marketing world, this week. We learned about mobile adoption in the travel industry, the need to tie mobile campaigns to customer data, the mobile marketing […]

The headlines talk of new iPhones, an iPad Pro, 3D Touch, Live Photos and software updates, but is there more that marketers take away from Apple’s announcements on Sept. 9? […]

FollowAnalytics Provides Mobile Marketers’ Guide to Dreamforce, Demos Salesforce Mobile Connectors, Hosts Sales and Marketing Alignment Lounge Dreamforce is next week and we couldn’t be more excited. This year, the […]

For more times than many care to remember, the conversation or post had the same question – is this The Year of Mobile? Mobile veterans grew tired of the query […]

Welcome to our first FollowAnalytics’ Mobile Marketing Wrap-Up, where we look at some of the most interesting content across the web and bring you the best parts. This week, the […]

One can argue that the most important word in mobile marketing is permission. And it has meaning both when applied to mobile device owners and to technology. Permission-based marketing is, […]

In 1995, I got my first job in web. At the time, few people outside of college campuses had heard of it. It would take four or five years for […]