How to Make Push Notifications and Email Work Together to Convert and Engage Your Audience

How to Make Push Notifications and Email Work Together to Convert and Engage Your Audience

We don’t have to tell you that mobile has changed the world. The internet is full of articles on the rise and dominance of mobile. Mobile’s adoption is such that it’s time for marketers to stop thinking of mobile as a channel unto itself. Mobile is a screen and delivery method for the many tools that digital marketers have always relied on and some new ones, as well. Among the channels most consumed on mobile devices are first email and then push notifications. These are powerful engagement tools and used together, they can have outstanding results.

But integrated (or omnichannel) marketing only works well when various channels play nicely together, not siloed. For instance, you would not want to send a user an email about an abandoned cart if they already read and responded to a push notification with the same message. In fact, Zendesk reports that 87% of customers think brands need to put more effort into providing a seamless experience.

Mobile and digital marketers need to look at how they can use Push and Email together. According to Responsys, forty-three percent of customers are more likely to make a purchase when mobile offers are part of an orchestrated campaign that unfolds over time across multiple channels.

But how do we get started? Best practices around email are well established, but push is a new technology and most of us are just dipping our toes in the water.

On January 26th, we are really excited to be bringing mobile and digital marketing experts, Jeff Hasen and Tanisha Gupta together to talk about best practices in integrating your email and push strategies. In this one hour session, they will show you real world examples of how to use them to compliment each other, driving serious engagement that brings value to your end-users.

If your schedule doesn’t allow you to make the webinar, feel free to go ahead and register anyway. I’ll be sending the slides and recording out later that day, so you can watch it at a time that works for you.