Apple’s App Store: a new sheriff in town
Apple’s App Store: A New Sheriff in Town

Since Apple’s September keynote, the mobile marketing space has been abuzz with the new iOS 10 push notification capabilities, and for good reason. Mobile marketers now have even greater opportunities to engage and serve their customers through the new rich notification formats. What mobile marketers have likely been paying less attention to are the new […]

Meetup Recap: How to Use Loyalty to Boost LTV. Advice from Three Experts.
Meetup Recap: How to Use Loyalty to Boost LTV. Advice from Three Experts.

On a warm Tuesday evening, in New York City, more than sixty mobile marketing thought leaders, practitioners and experts got together to trade ideas. The event was FollowAnalytics’ first Mobile Marketing Automation and Engagement Meetup. The topic was, “Loyalty in Mobile: How to Boost User Lifetime Value.” The night started out with dinner and drinks […]