FollowAnalytics Powers Louis Vuitton’s City Guide App Providing World Travelers Personalized Tours of More Than Two Dozen Cities
FollowAnalytics Powers Louis Vuitton’s City Guide App Providing World Travelers Personalized Tours of More Than Two Dozen Cities

For the past seventeen years, luxury travelers have packed the Louis Vuitton City Guides whenever they left town. With 25 (and counting) international destinations, the books combine beautiful photography with recommendations for art, nightlife, culture and dining. They include insider tips, local etiquette and off-the-beaten-trail suggestions. This week, Louis Vuitton has launched their City Guides […]

How Important is Gamification in Apps?

You’ve spent the money and time to get someone to download your app. Now what? As has been written in this space before, an alarming number of app developers and brands concentrate so much on acquisition that they have no engagement plan. The ramifications of such foolish thinking? Average retention rates over the first 12 […]

Friday Mobile Marketing Wrap: Connected Experiences Rule, Mobile Adoption Still Sores - Especially in Retail Shopping
Friday Mobile Marketing Wrap-Up: Connected Experiences Rule, Mobile Adoption Still Soars – Especially in Retail Shopping

Welcome to our first FollowAnalytics’ Mobile Marketing Wrap-Up, where we look at some of the most interesting content across the web and bring you the best parts. This week, the importance of the connected cross-channel experience was a major theme, as was mobile adoption, especially in retail shopping. First up, B2C brings us Simply the […]

Retail Mobile Campaigns Quote: It’s important to note that geofence campaigns are permission-based, eliminating the scenario told through Tom Cruise’s character in Minority Report.
Why Location Matters So Much In Retail Mobile Marketing

Location, location, location, an expression long associated with real estate, is just about everything in retail mobile campaigns, too. Why? Simply, mobile users have different interests and motivations depending on where they are. And understanding that, and using location information with other contextual elements like time of day and previous activity, is key for marketers […]