Meetup Recap: How to Use Loyalty to Boost LTV. Advice from Three Experts.
Meetup Recap: How to Use Loyalty to Boost LTV. Advice from Three Experts.

On a warm Tuesday evening, in New York City, more than sixty mobile marketing thought leaders, practitioners and experts got together to trade ideas. The event was FollowAnalytics’ first Mobile Marketing Automation and Engagement Meetup. The topic was, “Loyalty in Mobile: How to Boost User Lifetime Value.” The night started out with dinner and drinks […]

FollowAnalytics Powers Louis Vuitton’s City Guide App Providing World Travelers Personalized Tours of More Than Two Dozen Cities
FollowAnalytics Powers Louis Vuitton’s City Guide App Providing World Travelers Personalized Tours of More Than Two Dozen Cities

For the past seventeen years, luxury travelers have packed the Louis Vuitton City Guides whenever they left town. With 25 (and counting) international destinations, the books combine beautiful photography with recommendations for art, nightlife, culture and dining. They include insider tips, local etiquette and off-the-beaten-trail suggestions. This week, Louis Vuitton has launched their City Guides […]

How Important is Gamification in Apps?

You’ve spent the money and time to get someone to download your app. Now what? As has been written in this space before, an alarming number of app developers and brands concentrate so much on acquisition that they have no engagement plan. The ramifications of such foolish thinking? Average retention rates over the first 12 […]