Introducing the Newly Enhanced, Enterprise-Ready FollowAnalytics Executive Dashboard
Introducing the Newly Enhanced, Enterprise-Ready FollowAnalytics Executive Dashboard

Designed for enterprise mobile marketers, FollowAnalytics’ enhanced Executive Dashboard makes it easy to track the success of your mobile app or your entire catalog, at-a-glance. Our dashboard compiles both acquisition metrics and engagement metrics in one place. Rather than having to check both App Stores and then a separate analytics platform, mobile marketers can view […]

The Metrics that Matter in Mobile
The Metrics that Matter in Mobile

For more times than many care to remember, the conversation or post had the same question – is this The Year of Mobile? Mobile veterans grew tired of the query and groaned each time that the subject was broached. But the mere fact that it was still being asked spoke to an industry searching for […]

The High Cost of Courting Mobile Customers

Today’s enterprise mobile environment isn’t evolving; it’s moving at warp speed. For years we’ve worked with Global 2000 marketers who have grown accustomed to moving quickly in a digital economy, shifting campaigns and learning new technologies in order to stay top-of-mind with their customers. Yet the breakaway speed of widespread mobile adoption has put even […]

5 Moneyballs of Mobile Marketing

I’m from the other side of the Atlantic, so I don’t know much about baseball. However, my favorite pastime, soccer, is also getting rocked by statistics. Data is changing the way we look at the sport, and for the better. The mobile marketing industry is also undergoing upheaval with a new Forrester-coined term called Mobile […]