Retail Mobile Campaigns Quote: It’s important to note that geofence campaigns are permission-based, eliminating the scenario told through Tom Cruise’s character in Minority Report.
Why Location Matters So Much In Retail Mobile Marketing

Location, location, location, an expression long associated with real estate, is just about everything in retail mobile campaigns, too. Why? Simply, mobile users have different interests and motivations depending on where they are. And understanding that, and using location information with other contextual elements like time of day and previous activity, is key for marketers […]