Friday Mobile Marketing Round-Up: Mobile for Travel, Customer Databases, Dreamforce and Apple’s Announcements

Lots of news in mobile marketing world, this week. We learned about mobile adoption in the travel industry, the need to tie mobile campaigns to customer data, the mobile marketing must-attends at Dreamforce, and benefits of iOS9. Mobile Marketing adoption is on the rise in every industry, but this week, Forbes particularly focused on travel. […]

Apple Moves Mobile Marketing Forward

The headlines talk of new iPhones, an iPad Pro, 3D Touch, Live Photos and software updates, but is there more that marketers take away from Apple’s announcements on Sept. 9? At the 30,000-foot level, the news of new iPhones, especially at lower prices than for those previously available, is good for brands and businesses of […]

How iOS9 Will Force Us to Up Our Marketing Efforts
How iOS9 Will Force Us To Up Our Mobile Marketing Efforts

The mobile phone, already the most personal device, is about to get way more personal. When Apple releases iOS9 in the fall, iPhone users will have a dedicated album to store selfies, an enhanced Siri experience that will be more individualized, and context-driven content based on user location, time and historical behavior. Also, the updated […]