Forrester Recognizes FollowAnalytics in Four Reports Digital Intelligence, Mobile Engagement Automation, Mobile Messaging and Mobile Commerce
Forrester Recognizes FollowAnalytics in Recent Four Reports

This month, Forrester Research called out FollowAnalytics in the March 2017 report, “Vendor Landscape: Mobile Messaging Platforms,” among Mobile-First Point Solutions. Since March 2016, Forrester has also recognized FollowAnalytics as a vendor in the Digital Intelligence Vendor Landscape1, and Mobile Engagement Automation and Mobile Commerce Technology Vendor Landscapes. This level of acknowledgement undeniably underscores our […]

Apple’s App Store: a new sheriff in town
Apple’s App Store: A New Sheriff in Town

Since Apple’s September keynote, the mobile marketing space has been abuzz with the new iOS 10 push notification capabilities, and for good reason. Mobile marketers now have even greater opportunities to engage and serve their customers through the new rich notification formats. What mobile marketers have likely been paying less attention to are the new […]

Meetup Recap: How to Use Loyalty to Boost LTV. Advice from Three Experts.
Meetup Recap: How to Use Loyalty to Boost LTV. Advice from Three Experts.

On a warm Tuesday evening, in New York City, more than sixty mobile marketing thought leaders, practitioners and experts got together to trade ideas. The event was FollowAnalytics’ first Mobile Marketing Automation and Engagement Meetup. The topic was, “Loyalty in Mobile: How to Boost User Lifetime Value.” The night started out with dinner and drinks […]

MobileBeat 2016 RoundUp
MobileBeat 2016 Blog Round-Up

MobileBeat 2016 was held in San Francisco last week. Sponsored by VentureBeat, the two-day event brought industry leaders together to talk about how AI and mobile bots will transform the app ecosystem. If you missed it, no worries. We’ve rounded up the best coverage of MobileBeat 2016, below. Are Chatbots the Fifth Wave of Internet […]

The Definitive Guide to 2016 Mobile Marketing Conferences
The Definitive Guide to 2016 Mobile Marketing Conferences

UPDATE 13-DEC-2017: The 2017 Enterprise Mobile Marketers’ Conference Guide is now available. We’re three weeks into 2016, and most of us are knee-deep in planning and budgeting. Those empty calendar pages in the months ahead are not going to stay that way very long and this year, the mobile conference season starts as early as […]