Alo Yoga

Industry: Athleisure/Apparel
Features: Build, Analyze, Engage, Support

Key Results

75 days from project kick-off to Apple App Store launch

15k+ downloads in the first month with 4.9 stars on the Apple App Store

Conversion rate on mobile app is 3x higher than mobile web

Average transaction on mobile app is 20% higher than mobile web

Average monthly user is worth 4x+ on mobile app than mobile web

Alo Yoga is a division of Color Image Apparel Inc which focuses on high-quality athleisure-wear including yoga pants and related items. A sister company is Alo Moves, which provides high-quality yoga training via video.

The Challenge

With a small number of physical locations, Alo began an initiative to expand its direct-to-consumer business and noted the significant growth and success of some of its major competitors once they launched a mobile app.
As a close partner of Salesforce, Alo was introduced to FollowAnalytics and was intrigued by our ability to deliver a high-quality mobile experience in a much shorter time and for much less money than they would have otherwise spent in a customer development cycle. One issue was their ecommerce platform, Shopify, was not always easily configured.

The Solution

Using FollowAnalytics’ proprietary Build product, the FA team was able to make a proof of concept IOS app for the team to play with in a matter of days. In fact, we went so far as to even place an actual order on the POC app to show how fully functional it was.

Upon project start, the Alo team worked closely with the FA team to design the navigation of the mobile, identifying which native mobile features would be included, modifying the look/feel of the Shopify CSS to come to an initial build. After several iterations which incorporated feedback from the Alo team, the app was subject to a rigorous QA and submitted to the Apple App Store for publication to the general public. The response has been tremendous!

Features

Login

Touch ID / face ID integration and Persistent login feature

Universal Link

A single url structure ensure push notifcations & In-App message work across platforms

Apple Pay

Friction-less mobile payment and checkout using out-of-the-box Apple Pay integration

Shopify Store Integration

Out-of-the-box integration with Shopify online store

FollowAnalytics integration

FA analytics and engagement platform captures customer insights and data signals from the app

Customized Navigation

Native Header, My Subscriptions, Contacts, sticky bar with quicklinks: Subscriptions, best seller and My account

Testimonial

“Working with the FollowAnalytics team has been great. The last mobile app I built took 8 months to submit to the app store; the FollowAnalytics team built us an amazing app in two months and at a much lower cost. And customers love it! Because of FollowAnalytics’ unique approach to app architecture, we don’t have to deal with a whole separate set of dependencies. The mobile app is an extension of our existing experience rather than an additional platform to maintain. The tracking has been really easy since we can see all the app traffic clearly differentiated on our web analytics platform.”

Mike Peart

Head of Product & Design