The Self Driving Campaign:
The Future of Machine Learning and Mobile Marketing
Over the past decade, expectations on marketers have grown exponentially. Whereas basic demographic segments and first name personalization used to be enough, now we are expected to provide 1:1 customer journeys, fully customized for every user. Testing is essential, yet doing it well requires data science is often impractical and even impossible for most marketing teams. There are simply too many variants and segments to test against.
In this webinar, FollowAnalytics Founder, Samir Addamine, shares his vision of the “Self Driving Campaign” and how machine learning and predictive analytics will enable mobile marketers to build truly personalized, omnichannel experiences by optimizing content for each individual user in their database. He will then share how FollowAnalytics is already realizing his vision with recent product innovations that leverage machine learning to test and optimize campaigns.
We’ll show you
- How machine learning and predictive analytics will shape the future of marketing over the next 3-5 years;
- Why data science is required to get testing and optimization right;
- FollowAnalytics’ new Optimization Suite that leverages machine learning to self-optimize campaigns
Register and reserve your seat.