Mobile Success Platform

FollowAnalytics unleashes the power of enterprise mobile apps by creating positive outcomes through predictive mobile engagement.

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Analyze

Know each of your mobile customers, personally

FollowAnalytics provides the broadest set of analytics to enable you to make data-driven decisions about your campaigns.

  • Beautiful visualizations and dashboards provide at-a-glance intelligence
  • Easy connectivity into your back-end systems allows 360° view of your mobile users
  • Real-time reporting shows up-to-the-minute usage, funnel, event flow and crash analytics

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Engage

Provide compelling content at the right time and in the right context

Easy to build campaigns ensure you are reaching your users with relevant information in the most effective way possible.

  • Intuitive campaign builder makes it easy to build and launch campaigns
  • Campaigns can be triggered by internal data, such as profile information or external events, such as geolocation
  • Push-button connectors allow you to mobilize CRM and marketing stack data (like marketing automation and CRM), connecting your mobile app data and enabling seamless omnichannel marketing
  • Rich in-app and push messaging templates allow you to create immersive mobile experiences while maintaining complete control of your brand and style.

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Optimize

Spend less time testing and more time converting.

Go beyond A/B testing with powerful machine learning that sends the most effective possible message to each individual user.

  • Send the right variant to each segment, rather than taking a one-size-fits all approach
  • Automatically test each variant against every possible segment
  • Leverage machine learning to predict outcomes based on previous outcomes

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On the Blog

Forrester Recognizes FollowAnalytics in Recent Four Reports

Forrester Recognizes FollowAnalytics in Four Reports Digital Intelligence, Mobile Engagement Automation, Mobile Messaging and Mobile Commerce
This month, Forrester Research called out FollowAnalytics in the March 2017 report, “Vendor Landscape: Mobile Messaging Platforms,” among Mobile-First Point Solutions. Since March 2016, Forrester has also recognized FollowAnalytics as a vendor in the Digital Intelligence Vendor... Read more

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