FollowAnalytics Recognized as a Mobile-First Messaging Platform by Top Analyst Firm

FollowAnalytics named in four reports on Digital Intelligence, Mobile Engagement Automation, Mobile Messaging and Mobile Commerce SAN FRANCISCO, March 21, 2017—FollowAnalytics, the Enterprise Mobile Success Company, today announced that it has been recently named by Forrester Research in the March 2017 report, “Vendor Landscape: Mobile Messaging Platforms,” among Mobile-First Point Solutions. Since March 2016, Forrester […]

FollowAnalytics Leverages Machine Learning & Predictive Intelligence with New Mobile Campaign Optimization Suite and Enhanced Engagement Tools

Mobile Success Platform Gives Enterprise Customers a Distinct Competitive Advantage SAN FRANCISCO, January 12, 2017 — FollowAnalytics, the Enterprise Mobile Success company, today announced the unveiling of their new Mobile Optimization Suite which will rapidly escalate conversion rates, by self optimizing campaigns. In addition, FollowAnalytics has enhanced its already award-winning engagement tools by adding custom […]

FollowAnalytics 2017 Enterprise Mobile Marketers’ Conference Guide Launches with 25 Featured Events

Mobile Marketing Automation and Engagement Platform Creates 2nd Annual Guide to Help Mobile Marketers Make Smart Event Decisions in 2017 SAN FRANCISCO – December 13, 2016 – FollowAnalytics, the only Mobile Marketing Automation and Engagement platform built for the enterprise, has launched the 2017 Enterprise Mobile Marketers’ Conference Guide, which was designed to help marketers […]

FollowAnalytics Announces Appointment of Carl Theobald as CEO

SaaS Veteran Hired to Lead Next Phase of Global Expansion SAN FRANCISCO—November 8, 2016—FollowAnalytics, the leader in Enterprise Mobile Success, today announced the appointment of Carl Theobald as CEO and to the Board of Directors. In his new role, Theobald will work closely with FollowAnalytics’ global customers, employees, and partners to expand the company’s worldwide […]

FollowAnalytics to Host ‘Loyalty in Mobile: How to Boost User Lifetime Value’ Meetup Event

SAN FRANCISCO—September 15, 2016—FollowAnalytics, the only Mobile Marketing Automation and Engagement platform built for the enterprise, today announced that it will be hosting the Loyalty in Mobile: How to Boost User Lifetime Value Meetup event on Tuesday, September 20th from 6-8pm EST in New York City. The event will feature a panel of the following […]

FollowAnalytics Wins Gold at the 3rd Annual French-American Business Awards

Mobile success company celebrated for its achievements in high tech SAN FRANCISCO – May 31, 2016 – FollowAnalytics, the global leader in Mobile Marketing Engagement, trusted by some of the world’s top brands, was recognized for its growth and innovation by The French-American Chamber of Commerce of San Francisco. The company received the Gold award […]

FollowAnalytics Announces New Partnerships to Give Back to Community

Company Has Joined Forces with both sf.citi and Salesforce Pledge 1% SAN FRANCISCO — February 23rd, 2016—FollowAnalytics, the leader in mobile marketing engagement for the world’s leading brands, today announced that the company has recently joined forces with both sf.citi and Salesforce Pledge 1% to help foster a culture of giving. Inspired by a successful […]

FollowAnalytics Publishes The Definitive Guide to Mobile Marketing Conferences

Mobile Marketers Now Have an At-A-Glance View of Global Events and Tradeshows for 2016 San Francisco—Jan. 22—FollowAnalytics, the leader in mobile marketing engagement for the world’s leading brands, today published The Definitive Guide to 2016 Mobile Marketing Conferences. The Guide is designed to give Mobile Marketers an at-a-glance view of tradeshows and community events happening […]

FollowAnalytics Demonstrates How Mobile Marketers Can Unify Email and Push Strategies to Build Amazing, Seamless Customer Experiences

January 26th Webinar Features Mobile Marketing Industry Experts Jeff Hasen and Tanisha Gupta San Francisco—Jan. 22—FollowAnalytics, the leader in mobile marketing engagement for the world’s leading brands, today announced a webinar demonstrating best practices for unifying two of today’s most critical communication channels. By combining push and email, mobile marketers create more effective, integrated campaigns […]

New Survey Reveals Top Priority for Enterprise Mobile Apps Is to Improve Customer Experience, Create Long Term Customer Value and Loyalty

Majority of Marketers Say Connected CRM-Driven Mobile Apps Extremely Important to Developing Rich, Omnichannel Customer Journeys SAN FRANCISCO – Nov. 16 — According to a survey commissioned by FollowAnalytics and Gigaom Research, and performed by Survata Research Partners, an overwhelming number — 64 percent of 450 mobile marketers surveyed across enterprise brands — said the […]