FollowAnalytics Launches 2017 Enterprise Mobile Marketers’ Conference Guide

This week, MMW was briefed by the FollowAnalytics, a Mobile Marketing Automation and Engagement platform built for the enterprise, about their launch of the 2017 Enterprise Mobile Marketers’ Conference Guide, which is designed “to help marketers identify and prioritize 2017 mobile marketing conferences.” Mobile Marketing Watch

Don’t Delete that App: Retaining Loyalty on Mobile

Consumers must see an app as valuable, otherwise companies that created the app are going to see high uninstall rates, according to Carl Theobald, CEO of FollowAnalytics, a mobile communication, automation and engagement firm. eMarketer’s Sean Creamer spoke with Theobald about how brands are leveraging their branded apps to provide value that awards consumer loyalty. […]

FollowAnalytics Names New CEO

Theobald (pictured) joins with 25 years’ experience of growing enterprise software and SaaS businesses. Most recently, he was… MrWeb

FollowAnalytics Announces Appointment of Carl Theobald as CEO

Theobald will work closely with FollowAnalytics’ global customers, employees, and partners to expand the company’s worldwide business and extend its leadership in empowering enterprises to turn their mobile apps into a valuable and strategic marketing channel. Martech Advisor