Webinar Presented by FollowAnalytics and Featuring Forrester

Mapping the Omnichannel Customer Journey

How to Engage People in a Mobile-First World

Forrester Webinar

Watch On-Demand

Customers don’t think about channels, they think about their needs. Customers simply want to engage with your brand in the way that is the easiest for them, whether that’s email, in-app, social or in person. As a marketer it’s your job to connect the dots to understand your customers’ needs and serve them the experiences they expect.

This requires making sure intelligence from multiple sources are centralized so you can determine things like: What message is best to send? What platform is it best to send it on? What channel should you use?

In this webinar, guest speaker Julie Ask from Forrester, an expert in mobile marketing and channel strategy, will share valuable industry insights and best practices to help you put together an impactful omnichannel strategy that delivers ROI.

You will learn:

  • How to go beyond viewing users as data points and approach them on a personal level to increase the impact of your marketing campaigns.
  • How successful omnichannel strategies balance multiple platforms and communication channels with their customers.
  • How to break the mobile silo and fold mobile into your broader marketing strategy to leverage its full potential for engaging your customers in contextual and personal ways.

Speakers

Julie Ask of Forrester

Julie Ask

VP, Principal Analyst at
Forrester, serving Ebusiness & Channel Strategy Professionals

Learn to build omnichannel 1:1 customer journeys