Apple’s App Store: a new sheriff in town
Apple’s App Store: A New Sheriff in Town

Since Apple’s September keynote, the mobile marketing space has been abuzz with the new iOS 10 push notification capabilities, and for good reason. Mobile marketers now have even greater opportunities to engage and serve their customers through the new rich notification formats. What mobile marketers have likely been paying less attention to are the new […]

Meetup Recap: How to Use Loyalty to Boost LTV. Advice from Three Experts.
Meetup Recap: How to Use Loyalty to Boost LTV. Advice from Three Experts.

On a warm Tuesday evening, in New York City, more than sixty mobile marketing thought leaders, practitioners and experts got together to trade ideas. The event was FollowAnalytics’ first Mobile Marketing Automation and Engagement Meetup. The topic was, “Loyalty in Mobile: How to Boost User Lifetime Value.” The night started out with dinner and drinks […]

Introducing the Newly Enhanced, Enterprise-Ready FollowAnalytics Executive Dashboard
Introducing the Newly Enhanced, Enterprise-Ready FollowAnalytics Executive Dashboard

Designed for enterprise mobile marketers, FollowAnalytics’ enhanced Executive Dashboard makes it easy to track the success of your mobile app or your entire catalog, at-a-glance. Our dashboard compiles both acquisition metrics and engagement metrics in one place. Rather than having to check both App Stores and then a separate analytics platform, mobile marketers can view […]

MobileBeat 2016 RoundUp
MobileBeat 2016 Blog Round-Up

MobileBeat 2016 was held in San Francisco last week. Sponsored by VentureBeat, the two-day event brought industry leaders together to talk about how AI and mobile bots will transform the app ecosystem. If you missed it, no worries. We’ve rounded up the best coverage of MobileBeat 2016, below. Are Chatbots the Fifth Wave of Internet […]

followanalytics on bfm business
FollowAnalytics talks mobile marketing for the enterprise on leading French news station, BFM Business

BFM Business invited FollowAnalytics Founder Samir Addamine to speak about his company’s mobile marketing solution designed for the enterprise, allowing brands to better connect and engage with their customers through their mobile apps. FollowAnalytics’ mobile CRM is already used by industry leaders like AXA, Allianz, BNP Paribas, L’Oréal, and Renault. See the full interview here […]