The Definitive Guide to 2016 Mobile Marketing Conferences

The Definitive Guide to 2016 Mobile Marketing Conferences

UPDATE 13-DEC-2017: The 2017 Enterprise Mobile Marketers’ Conference Guide is now available.

We’re three weeks into 2016, and most of us are knee-deep in planning and budgeting. Those empty calendar pages in the months ahead are not going to stay that way very long and this year, the mobile conference season starts as early as February.

With limitations on time and budget, we know that unless you’re on the speaking circuit, you can’t possibly attend them all–and figuring out which to prioritize is a chore unto itself. The good news is that we’ve done the research as part of our own planning and we’re passing what we’ve learned on to you.

Below, you’ll find our definitive list of 2016 mobile marketing conferences, including their sizes, strengths and formats, plus which ones we love and why we love them.

Mobile Shopping, Europe
February 3-4, London
Size: small
Registration: £400-£2,000
Well organized and content-rich, Mobile Shopping Europe is a great pick for retailers looking to learn from their peers and hear creative and innovative use cases from leading mobile brands. This promises to be a great week!

Mobile Growth Summit
February 17-18, San Francisco
Registration: $400-$1500
Size: medium
What’s not to like about a single-track conference in our hometown with high-quality content and an outstanding lineup of speakers? Mobile Growth will be a great opportunity to learn from mobile thought leaders and meet other leading-edge mobile marketers. We also like that it’s early enough in the year to work our learnings into our 2016 strategies.

Mobile World Congress
February 22-25, Barcelona
Size: extra large
Registration: $750-$5,000
The granddaddy of mobile tradeshows, Mobile World Conference boasts nearly 100k attendees and 2,200 exhibitors. This mega-conference covers everything and anything that’s important in mobile; but if you’re going, go with a plan. It’s easy to get overwhelmed at shows this size.

ROOMn: The Mobile & Digital Business Meeting
March 8-10, Monaco
Size: small
Registration: (invitation only)
This intimate, invitation-only event includes only mobile leaders with active projects who meet to discuss corporate digital strategy. We really like that this conference is formatted as a series of business meetings with major networking opportunities. If you’re going, be sure to tack on an extra day or two to explore Monaco!

VB Mobile Summit
April 4-5, Sausalito
Size: small
Registration: $2,400
VentureBeat only invites 200 executive-level participants to this intimate 2-day think tank, located just North of San Francisco. Be challenged by your peers and learn from industry leaders in the posh Cavallo Point Lodge–it promises to be time well spent.

Mobile Apps Unlocked
May 4-5, Las Vegas
July, New York
October, Chicago
Size: small
Registration: free-$495
Described as a “2-day acquisition and retention retreat”, Grow.co has put together a dream team line-up. We were so impressed with their strict focus on the integrity and quality of their content, we couldn’t pass up the opportunity to participate as sponsors. With just 250 delegates from innovative top-tier brands, this promises to be one of the best events of the year.

(As of publication time, specific dates for MAU’s Summer and Fall shows have not been announced but we know it will also be coming to New York and Chicago in July and October, respectively.)

Appsworld
May 11-12, Santa Clara
Size: large
Registration: free-$1,500
Appsworld is a relatively big show in comparison to other mobile events. Last year, the expo hall took up two floors at Moscone Center in San Francisco. This year, the show has moved about 50 miles South to Santa Clara. To be sure, you’ll find a little bit of everything, there. While it is very developer-focused, there is a paid mobile strategy and marketing track available and the lineup looks outstanding.

Digital Banking Summit
June 20-22, New Orleans
Size: small
Registration: $1,300-$1,800
Mobile marketers in the banking and fintech industries should not miss the Digital Banking Summit, produced by American Banker. This is your chance to learn about trends and innovation in the industry and mobile will be a key topic there.

♥♥ VB MobileBeat
July 11-12, San Francisco
Size: medium
Registration: $1,500-$2,000
MobileBeat was, without a doubt, one of our favorite tradeshows in 2015. The content was outstanding and the participants were engaged and well informed mobile practitioners. We’ve heard rumors that this year, MobileBeat will be even bigger and with some new twists. We can’t wait to find out what our friends at VentureBeat are planning and we’re looking forward to being part of it.

Dreamforce
October 4-7, San Francisco
Size: extra large
Registration: $1,500
For Salesforce users, Dreamforce is a must-attend experience. But beyond CRM, it also offers a lot of outstanding mobile content. In fact, our team had to coordinate with each other and share notes to be sure we covered it all. Don’t let that stress you out! We’ll be publishing our Mobile Marketers’ Guide to DF16 in time to help you get the most out of your week.

♥♥ Mobile Shopping Summit
October 17-19, Southern California
Size: small
Registration: $1,200
If you’re a mobile marketer in retail, and you can only attend one conference in 2016, pick the Mobile Shopping Summit. This well-organized, content-rich event is intimate enough to let you really get to know your peers, but large enough to attract rock-star speakers to inspire and teach you. We were extremely impressed with the 2015 show, so much that we’re returning in 2016 as Lead Sponsors. Don’t miss our CMO, Gail Ennis’ keynote on the first day!

Appsworld, London
October 19-20, London
Size: extra large
Registration: (TBD)
Appsworld stays true to their name and really does cover the whole spectrum of mobile. While not specifically a marketing focused event, tracks will be available that cover topics like acquisition and engagement.

Is there an event that should be on this list which we forgot? Tweet it to @FollowAnalytics or email me at amy at followanalytics dot com.

Amy Abascal
Head of Corporate Marketing at FollowAnalytics
Amy Abascal heads up Corporate & Americas Marketing for FollowAnalytics out of their San Francisco office. When she's not focusing on funnel optimization, you can find her hanging out in the SF Mission district with her dog and a pair elderly cats. She loves cooking, wine, gardening and welding big art.
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