2017 enterprise mobile marketers' conference guide

2017 Enterprise Mobile Marketers’ Conference Guide

December is here and that means that in addition to navigating the Holidaze, most of us marketers are also creating our budgets and our 2017 plans. One of the biggest parts of developing a marketing roadmap for the coming year is making the event plan. It takes a surprising amount of work. The team has to identify what’s out there and then come to consensus on which events to sponsor, attend and pass up. And we all know there’s a ton of research that goes into all of this.

The FollowAnalytics team has not only done all of that legwork but we’ve been to just about every mobile marketing conference in the U.S. and EMEA. Rather than keeping our findings and legwork tucked in a private Google Sheet, this is the second year we are sharing our insights on mobile marketing trade shows with our fellow marketers.

Legend

Attendees:
Less than 200: less than 200
201 – 700: 201 - 700
701 – 2000: 701 - 2000
More than 2001: more than 2001

Cost to Register:
Less than $500: $
$501 – $1000: $$
$1001 – $1800: $$$
More than $1801: $$$$

Our 2017 Enterprise Mobile Marketers’ Conference Guide is organized chronologically and spotlights the conferences we love, and provides insight into why. We also give basic details for the other shows, including size, location, cost to attend and audience.

Our guide only includes conferences of at least 100 attendees that last at least one day–so no Meetups. We left out industry-specific events unless they are very heavily mobile-oriented

We hope this is helpful and if there’s anything you feel we forgot to include, please email marketing@followanalytics.com.

January

Mobile FirstLook

January 18, New York
Attendees: less than 200
Registration: $$
Audience: Brand marketers
Produced by the folks at Mobile Marketer, this is a great look at what lies ahead for Mobile Marketing in the coming year. Expect the content to be targeted towards brand marketers without dev-related sessions. There is no expo hall and they only allow a handful of sponsors to have booths, so while this won’t be the place to collect totes full of schwag, you’ll come away with some great insights.

Mobile Retail Summit

January 25, London
Attendees: less than 200
Registration: free
Audience: Retail mobile professionals

February

Mobile World Congress

February 27 – March 2, Barcelona
Attendees: more than 2001
Registration: $$$$
Audience: Anyone involved in the mobile industry
Mobile World Congress is the grandaddy of mobile tradeshows. This enormous three day gathering brings together the Who’s-Who of the mobile world including visionaries, developers, marketers and everything in between. There’s really something for everybody here, but be careful, this is a mega-show and it’s easy to get lost or overwhelmed. The parties are as much a priority as the content. If you go, have a game plan and be sure to book travel arrangements well in advance.

Mobile Growth Summit

February 1 – 2, San Francisco
Attendees: 701 - 2000
Registration: $
Audience: Mobile marketing and growth professionals

Mobile Shopping Europe

February 8 – 9, London
Attendees: 201 - 700
Registration: $$
Audience: Retail and brand mobile marketers

MMA Forums

The Mobile Marketing Association produces forums in more than a dozen cities around the world. These one-day events explore how mobile shapes the lives of consumers and creates deeper brand engagement. They generally attract around 500 attendees and registration prices are quite reasonable. For a full list of cities and dates, see http://www.mmaglobal.com/calendar/monthly.

March

RoomN

March 7 – 9, Monaco
Attendees: 201 - 700
Registration: $$
Audience: C-level/VP’s of Digital Marketing, Mobile, Strategy and IT

MMA Mobile Video Leadership Forum

March 21, New York
Attendees: less than 200
Registration: $$
Audience: Brand mobile marketers integrating video into their marketing mix

Mobile Innovation Summit

March 21 – 22, New York
Attendees: less than 200
Registration: $$$
Audience: C-level mobile brand leaders

Mobile Finance Summit

March 23, London
Attendees: less than 200
Registration: free
Audience: Mobile finance professionals

April

MMA Location Leadership Forum

April 5, New York
Size 201 - 700
Registration: $$
Audience: Brand mobile marketers looking to leverage location-marketing

Mobile Travel Summit

April 27, London
Attendees: less than 200
Registration: free
Audience: Travel & hospitality mobile professionals

May

Mobile Apps Unlocked

May 3 – 4, Las Vegas
Attendees: 701 - 2000
Registration: $$$
Audience: App and brand marketers
Grow.co puts on an impressive, content-rich conference where mobile marketers can learn from each other through impressive keynotes and break-out sessions. The first day is single-track and everyone gathers in one room for the keynotes. The second day is divided into acquisition and retention tracks. There is an exhibit hall, but the hours are very limited. If you’re looking for a rich, intense learning environment, we strongly recommend this one.

App Marketing Summit

May 18, London
Attendees: less than 200
Registration: free
Audience: Brand and B2C app marketers

MMA Mobile Marketing Leadership Forum

May 9 – 10, New York
Attendees: 701 - 2000
Registration: $$
Audience: Brand and B2C mobile marketing executives

June

VB Summit

June 6 – 7, Sausalito
Attendees: less than 200
Registration: $$$
Audience: Mobile C-level execs by invitation

Mobile Shopping Connect

June 12 – 14, San Diego
Attendees: less than 200
Registration: free
Audience: C-level with mobile responsibility—invitation only

Mobile Redefined – Transform, Innovate and Disrupt

June 13, London
Attendees: 201 - 700
Registration: $$
Audience: Brand and B2C mobile marketers

July

VB MobileBeat

July 12 – 13, San Francisco
Attendees: 201 - 700
Registration: $$$
Audience: Mobile marketers and developers with interest in machine learning

MMA CEO & CMO Summit

July 23 – 27, Napa
Attendees: 201 - 700
Registration: $$$$
Audience: C-level execs of enterprise brands with mobile responsibility—invitation only

August

Connect: The Mobile CX Summit

August 21 – 23, Philadelphia
Attendees: 201 - 700
Registration: $$$
Audience: Retailers, restaurants and other B2C
With a focus on customer experience, engagement and loyalty, Connect brings together around 300 strategists to explore opportunities for leveraging mobile channels. Rather than an expo hall with booths, sponsors attend sessions and host table topics. We like the intimate atmosphere and the aim to foster knowledge exchange.

September

SM2 Innovation Summit

September 25 – 26, New York
Attendees: 201 - 700
Registration: $$$
Audience: Brand and B2C marketers focused on acquisition

October

Mobile Shopping Summit

October 24 – 26, Palm Springs
Attendees: 201 - 700
Registration: $$$
Audience: Retail brands with mcommerce focus
We love the Mobile Shopping Summit. The content is outstanding and doesn’t tend to be the same people giving the same talks you’ve already seen all year long. In addition to sessions there is a small expo hall with select vendors and table topics that tend to be thought provoking exchanges. Plus you can’t beat the weather in Palm Springs during October!

November

Appsworld

November, San Francisco
Attendees: more than 2001
Registration: $$$
Audience: Mobile developers, marketers and thought leaders

AppDays

November, Paris
Attendees: 201 - 700
Registration: $$
Audience: App publishers and developers

Open Mobile Summit

November 29 – 30, San Francisco
Attendees: 201 - 700
Registration: $$$
Audience: Mobile marketers and executives

Just a note…

This guide is designed to help other marketers identify and prioritize 2017 mobile marketing conferences. We are not affiliated with any of the organizations throwing these events, so it’s possible there are mistakes or that information had changed without our knowledge. The conferences have not paid to be listed here and everything stated is just our opinion.

Get this guide in PDF Format, here.

Amy Abascal
Head of Corporate Marketing at FollowAnalytics
Amy Abascal heads up Corporate & Americas Marketing for FollowAnalytics out of their San Francisco office. When she's not focusing on funnel optimization, you can find her hanging out in the SF Mission district with her dog and a pair elderly cats. She loves cooking, wine, gardening and welding big art.
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